The rapid development of new energy vehicles (NEVs) is one of the most significant trends in the automobile industry worldwide, marking a shift towards greener and more sustainable modes of transportationIn China, this progression is not only critical for transforming and upgrading the automotive sector but is also a strategic choice aimed at fostering high-quality advancements in the industry while constructing a modern industrial system.

Historically, China’s automotive landscape has transitioned from traditional gasoline-powered vehicles to smart, interconnected automobiles, witnessing a notable evolutionYears of relentless effort have enabled China to form a comprehensive and organically coordinated NEV industry framework, culminating in a significant leap from merely following international trends to becoming a leading force in this sector.

China is steadily reinforcing its pioneering advantage in the NEV industry, as evidenced by a recent report from the China Association of Automobile Manufacturers

The data revealed that as of November, the production and sales figures for NEVs reached unprecedented heights, achieving 1.566 million units produced and 1.512 million units sold in a single monthThis marks a remarkable increase of 45.8% and 47.4%, respectively, compared to the previous year, accounting for 45.6% of the total new car sales in China.

Moreover, during the first eleven months of this year, NEV production reached 11.345 million units, with sales nearing 11.262 million units—growth of 34.6% and 35.6%, respectively—signaling the first time that NEV sales exceeded 40.3% of the nation’s total new car salesThis remarkable achievement was celebrated at an event on November 14, where China became the first country in the world to attain an annual production level of over 10 million NEVs.

Such milestones have been heralded as epoch-making eventsThe transition from a nascent phase to a rapid development stage, ultimately reaching a competitive edge, exemplifies China’s evolving role in the global automotive arena

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This is not merely a measurement of production capacity; it represents a transition from a prominent automobile manufacturing nation to a powerhouse of automotive technology and innovation.

So what is the secret behind the meteoric rise of China’s NEV industry? A prominent analyst, Ji Weimin, attributes this success to several key factorsFirstly, the establishment of a national strategy for NEV development has played a pivotal roleWith strategic blueprints set for the years leading up to 2020 and 2035, China's proactive policies have effectively driven industry transformation and corporate innovation.

Secondly, the vast automotive consumer market in China facilitates substantial demand for NEVsFactors such as the need for second family vehicles, replacing old gasoline cars, and first-time purchases by younger consumers have sparked real market transformationThis surge in consumer interest has transformed market advantages into industrial benefits, facilitating a robust NEV ecosystem.

Thirdly, the continuous improvement of China's technological autonomy and a complete supply chain further support the NEV sector's growth

Under the guiding principles of innovation-driven development, Chinese automakers have made significant strides in overcoming core technological challenges, previously existing gaps during the gasoline car eraCollaborations among key manufacturers have expedited the establishment of a well-structured NEV industry system, amplifying benefits such as economies of scale and industrial agglomeration.

However, with this rapid expansion comes the challenge of internal competition within the NEV sectorThe automotive consumption landscape in China is undergoing significant changes as traditional marketing strategies give way to new approaches amid an explosion of digital and direct marketing initiativesThe dominance of joint ventures in the market is being challenged, with these companies scrambling to adapt to what has been termed "Joint Venture 2.0." A variety of new-energy brands and models are emerging from joint ventures, indicating a robust resurgence.

Nonetheless, the concerns around 'involution'—a term describing a situation where industries or sectors engage in detrimental competition—have surfaced as a pressing issue

According to Ji Weimin, aggressive pricing strategies not only erode profits but also contribute to harmful internal competition, which could hinder the sustainable development of the entire industryThere is a feeling that the market is at a crossroads, and stakeholders are beginning to advocate for increased self-regulation and management practices to mitigate the adverse effects of this competition.

Questions arise: What are the limits of this competitive drive? How can local governments and enterprises be guided towards more constructive practices? Addressing these aspects is now critical for the automotive sector, which must grapple with promoting long-term sustainability amid fierce competition.

The automobile industry, often referred to as the "pearl of modern industry," serves as a symbol of a nation’s manufacturing prowess, whilst technological innovation remains a key driver for high-quality industrial development